One of many global campaigns created for Intel Shopper Marketing, this one in 2010 was instrumental in extending and adapting the then-new Intel die'namic ribbon from a flat pattern into an expressive surge that conveys Intel's platform "Visibly smart." The ad is cut into two halves by the PC. Behind it is the smart engineering in action, transforming through the PC into visually stunning graphics.
The campaign appeared in stores worldwide and included large-format displays, interactive projections, screen savers and other POS materials.